eShakti

eShakti began as a small website offering basic cottons and modestly embellished pieces. As they grew, they were tasked with providing design and fit solutions to meet the growing customers' needs. eShakti started in apparel around 2004, though as a multi-product company it seems to have been started earlier. After 2005 eShakti dropped all products other than women's apparel. In an interview with Plussize.about.com, eShakti is described as the brainchild of B.G.Krishnan who, with two angel investors, launched the business. The brand exploited the opportunity that the Internet provided for mass customization. "Shakti" means power or strength in Sanskrit: eShakti means "the power of the Net."

eShakti offers a size range from Size 0 to 36W on all its designs. eShakti offers custom styling and sizing on almost all its products, except on their Overstock selections. Their designs are sometimes embellished via print, embroidery and fabric texturing.